Search-powered monetisation at its finest
TONIC.
The Traffic. The Expertise. Maximum Revenue.
TONIC. helps media buyers and performance marketers turn paid traffic into profit — without needing their own websites or content.
Here's how it works: traffic is purchased from platforms like Facebook, TikTok, or native ad networks. TONIC. provides everything else — fully optimised content pages, seamless ad delivery through the world's largest pay-per-click providers, and real-time performance tracking. Visitors land on pages owned and managed by TONIC., which use a solution called Related Search on Content (RSOC). RSOC shows users search terms related to the content they're viewing, inviting them to explore further through relevant topics and ads. When a user clicks, they're taken to a search results page — creating a seamless, engaging experience that drives monetisation. Every click generates revenue — while the platform handles the rest.
But TONIC. goes far beyond basic monetisation. Significant investments in compliance, ad quality, and user experience ensure a platform built not just for performance, but for long-term trust and stability. Campaigns run in a framework designed to protect reputations, avoid risky flows, and maintain advertiser confidence.
By partnering with TONIC., publishers access advanced monetisation technology within a system that supports sustainable, long-term profitability — even in a fast-changing performance landscape. Success isn't just possible — it's scalable, sustainable, and shared.
315+ million
unique visitors a month
258,000
campaigns
160+ countries
served with ads

How it all started…
TONIC. has been on quite a journey since its inception in 2012. Back then, it was known as the Direct Navigation Traffic eXchange, or simply DNTX.
As the digital world evolved, so did we. By 2016, it was time for a fresh look and a broader vision, and so TONIC. The Traffic Marketplace was born.
Fast-forward to 2022, and we embarked on another exciting chapter. The TONIC. for Advertisers side of our product found a new home with our sister company Zeropark, allowing us to focus entirely on what we do best: empowering publishers under the name TONIC.

…and how it's going!
What sets us apart? It's our ability to identify opportunities in the market and innovate around them. Over the years, we've refined our tools and strategies to help publishers around the globe maximize the value of their traffic. Our name, TONIC., represents more than just a product — it's a promise of refreshing solutions that transform digital connections into real-world results.
Today, TONIC. remains one of the largest and most trusted platforms for traffic monetisation, supported by a global community of publishers. We're proud of where we've been, and we're even more excited about where we're going.